Google has announced some updates that can impact the organic and paid web traffic drastically. Let’s have a look at some of the recent Google updates as follows:
- The new lead form in Google campaigns is something about which not many people are aware of. But, it is very much effective to receive potential customers. Lead forms are only the extension of Search Campaigns that target the proper response from viewers. It is similar like Facebook sign up form. Click here to know how to create lead form extensions.
- Google also rolled up another update “Average Position Metric” in which the average search position is removed on Google Ads. Earlier, we used to see positions in the Ads report which is not viewable as of now. Google is not including average position after announcing two new metrics wherein it is clear that where ads should appear on SERPs (Search Engine Result Pages).
- Google has removed the authority to remove sensitive content in Ad campaigns. Earlier, it was possible to use Content exclusion settings and choose to opt out of ads containing sensitive content. Now. Google has the sole authority to choose the sensitive content.
- YouTube now provides an option to make short story videos by cutting several videos and making it a single one. This would help YouTubers to make short, crisp and to-the-point videos. This can also be used in video marketing strategy.